The exit from New York could foreshadow Mercedes' rejection of the auto show business model entirely, as the company focuses on digital and retail-based ways to engage with customers. But even that commitment could be in doubt.Ī Mercedes spokesman noted last week it is too early to say whether the brand will attend the 2020 Los Angeles Auto Show. ![]() ![]() Only its presence at Los Angeles continues among the Tier 1 American events. In recent years, Mercedes also has dropped out of the premier U.S. It is part of a bigger move by Mercedes - and one also being made by other brands around the world. The German luxury maker plans to skip next year's New York auto show, after having been a central figure at the influential luxury-leaning consumer event for at least four decades. Once a star of America's biggest car shows, Mercedes-Benz is now abandoning them, one by one.
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